Social Media Marketing Metrics
November 5, 2009
Category : SE Internet Marketing | SE Online Marketing, Search Engine Optimization | SEO, Social Media Marketing | Social Networking, Social Networking, Twitter Social Networking
Philip O'Hara
When it comes to social media – everyone wants one thing: metrics. I hear from clients all the time, "I know I should be using social media – but I have a hard time investing money in something I can’t measure." Fair enough. That’s why I’ve worked on developing a list of metrics and measurement considerations for social media. Social...
Social Media: Follow the Money
October 2, 2009
Category : SE Internet Marketing | SE Online Marketing, Social Media Marketing | Social Networking, Social Networking, Twitter Social Networking
Philip O'Hara
When it comes to demographics, not all social networks are created equal. This is important to consider when you’re allocating your social media marketing resources – you want to focus on quality vs. quantity here. Let’s breakdown the facts and figures to give you a better idea of where you need to be. Facebook vs. MySpace As Facebook has grown...
Social Media Marketing: Getting Your Message Across “Socially”
September 9, 2009
Category : SE Internet Marketing | SE Online Marketing, Search Engine Optimization | SEO, Social Media Marketing | Social Networking, Social Networking, Twitter Social Networking, Website Marketing
Philip O'Hara
Putting the "Social" back in Social Media Social media has altered the relationship that has existed between companies and consumers since the advent of modern advertising. Gone are the days of speaking “at” potential customers. Dialogue has replaced monologue and narrowcasting is replacing broadcasting online. This shift creates great opportunities for businesses – but like any change, it has been...
Social Media Marketing: Avoiding Culture Shock
August 19, 2009
Category : SE Internet Marketing | SE Online Marketing, Social Media Marketing | Social Networking, Social Networking, Twitter Social Networking
Philip O'Hara
There’s a statistic that’s floating around Powerpoint presentations these days that points out that if the population of Facebook were an actual country, it would be the fourth-largest in the world . A stunning statistic – and one that can help me illustrate a point. You’d do well to treat entering the world of Facebook or Twitter much like you...
What is Social Media Marketing? An Overview
August 13, 2009
Category : SE Internet Marketing | SE Online Marketing, Search Engine Optimization | SEO, Social Media Marketing | Social Networking, Social Networking, Twitter Social Networking
Philip O'Hara
In the weeks to come, I’ll open up my playbook and share tips & social media marketing strategies. In this first installment my social media marketing blog, I want to begin with an overview of what is possible for businesses utilizing social media marketing on social networks. Social Media: What is it? Before getting down & dirty in terminology; let’s...