Top 10 Reasons Why Having PPC Advertising Is A No-Brainer

Author: Jeremy Schooley
PPC Coordinator

Many website owners out there think Pay Per Click (PPC) advertising is a waste of time and money. The amount of time and money should vary for different goals and niches. The functionality of PPC is useful for every website owner. Here are 10 reasons why.

10. Click fraud has been minimized considerably.
When it comes to PPC, click fraud was the phrase that scared many website owners away. These days, Google, Yahoo, MSN, etc. keep a very close eye on the clicks and automatically refund and amounts that accrued from fraudulent clicks.

9. You can expand your PPC as your business expands.
It is very easy to add a new product or service as your website expands into new areas.

8. PPC is perfect for seasonal products and services.
You have the ability to turn on and off campaigns as needed. If you sell Halloween costumes, you can run the campaign in October and turn it off when Halloween is over. The beauty is, once it has been set up, it will still be there next year, just waiting to be turned on.

7. You can set monthly/daily budgets.
PPC allows you to spend your marketing dollars strategically. If you want to test something out, but are only willing to spend $100 on the testing, you can do it easily by setting your budget accordingly.

6. PPC is a great test bed. If you have a new promotion, but are unsure how potential customers will take to it, you can set up separate campaigns with limited budgets just for testing purposes. This can save tremendous amounts of money on marketing a poorly received promotion.

5. PPC campaigns gather tons of useful data.
This is crucial information. It gives you insights to your customer base and changes in the market. You can also use this information to determine what is giving you the best return on investment.

4. PPC is very customizable.
You can spend your money exactly the ways you want to if you take the time to set up the PPC campaigns properly.

3. PPC is another doorway to your site.
If your site is ranking on search engines for certain search queries, then having an ad that shows on the results pages of those queries ads another doorway to you site. This increases the chances of searchers turning into traffic.

2. You only pay when people click.
PPC is like a virtual billboard on the super information highway. The key difference is, with traditional billboards, you pay for how many eyeballs drive past your billboard. With PPC, you pay when they click the ad.

1. PPC brings immediate traffic to a website.
Your website can literally start receiving traffic within its first hours of existence if it is promoted using PPC.