Website Marketing
Grow Your Business With Directory One Website Marketing
Getting new business used to take a few sales calls, maybe face-to-face meetings. The Internet changes everything. It allows companies to conduct business 24/7. Many companies use Internet technology to communicate with customers, showcase goods and services, or even to sell directly to customers.
Search Engine Marketing Increases Visibility
Businesses must distinguish themselves digitally to be noticed. Companies that use websites to increase their business must stand out from the competition. Large and small companies alike need to make their sites easy to find.
Search Engine Marketing (SEM), a form of Internet marketing, helps to increase a website’s visibility. It includes strategies such as Search Engine Optimization (SEO), Pay-per-Click (PPC), Social Media Marketing (SMM) and more.
SEO aims to improve the volume and quality of traffic to a website through “natural” search results. The higher a site ranks—the earlier it appears in search results—the more users are likely to visit that site. PPC charges advertisers each time a user clicks on an ad to visit the advertiser’s site. SMM leverages the “people factor” to create “word of mouth” publicity through social media sites like LinkedIn, Facebook, MySpace, YouTube and Del.icio.us.
Search Engine Marketing Gets Results
SEM produces measurable results, both quantitative and qualitative. One set of metrics relates to site users—page views, unique visitors and time spent on a web page. A second set focuses on content tracking—advertising clicks, third party site click-through, conversion rates and engagement. A third set of metrics measures social media coverage of an organization, its products and marketing efforts. Qualitative results include improved company reputation, increased brand recognition and others.
Directory One offers three affordable website marketing packages:
As an alternative you may request a custom website marketing package based on your exact needs or even choose from among the following “ala carte” website marketing services:
- On-page SEO
- Web Design
- SEO Web Design
- Pay-Per-Click Advertising
- Landing Pages
- Content Development
- Article & Webpage Copywriting
- Press Release Copywriting & Distribution
Web Video Marketing
- Green Screen Video
- Testimonial Videos
- Video Tours
- TV Commercials
- Promotional Videos
- Training Videos
- Video Optimization & Submission
- Video Production Tips
- Brochure Design
- English to Spanish Website Translation
- Education and Training
- Website Maintenance
- Five Page Focused Microsites
- Google Custom Search
- Call Tracking
- Article Directory Link Building
- Blog Directory Link Building
- Custom Link Building
- Blog Commenting
- Directory Link Building
- Local Link Building
- Guest Blogging
You will know exactly what to expect and when to expect it simply by reading the website marketing deliverables page.
The new client information form, a fill-in-the-blanks questionnaire, includes all the information we need before we can begin working on your website.
Please print it, fill it out as completely as possible, and fax it back to (713) 465-8589.
Learn More About Website Marketing
Call (713) 269-3094 today to arrange a free no-obligation consultation appointment with a Directory One website marketing professional.