What is The Most Important Thing You Can Do In Search Engine Marketing?

Author: Philip O’Hara
Search Engine Marketing Salesperson

Be sure the person answering your phone is smart enough to answer just a few questions. Record those calls on paper or by computer. This is the very first part of the sales process. It should start right after the call is answered.

Remember that information gathering is the first stage in the sales process. Listening will make the sale for you. Who are they? What’s their name? How did they find you? If they found you on the internet, whose search engine and what keyphrase was used. By getting their domain, you can sometimes get a great deal of information from www.who.is

Never let a sales call go to auto attendant or voice mail system. Over half of the people who phone you will hang up if the call goes to an auto attendant or voice mail system.

Remember that search engine marketing leads to many more sales calls by phone. If you are getting a few e-mails a week from your website, you should be getting double the calls. Sometimes you will get as many as 5 times the calls to the e-mail. People like to do business the old fashioned way over the phone and they want answers right now.