Job Title: Digital Marketing Specialist (Social Media Ads & PPC)
Company: Directory One, Inc.
Location: On-Site at 9183 Katy Freeway Suite 200, Houston, Texas 77024
Hours: Full-Time, Flexible Schedule (9 AM – 3 PM)
Compensation: Hourly (Paid bi-weekly)
Internship Opportunities Available

About Us

Directory One, Inc. is a dynamic, small digital marketing agency with a growing team of less than 10 people. We specialize in helping businesses improve their online presence, increase traffic, and drive conversions through a variety of digital marketing strategies. We’re looking for a talented and experienced Digital Marketing Specialist to join our team and take charge of managing and optimizing social media ads, PPC campaigns, SEO, and customer reporting. If you’re someone who thrives in a fast-paced, flexible environment and enjoys making a real impact, we’d love to hear from you.

Role Overview

As a Digital Marketing Specialist at Directory One, Inc., you will be responsible for designing and managing ads on major platforms such as Instagram, Facebook, LinkedIn, and TikTok. You will also handle PPC campaigns with a focus on Google AdWords. You’ll track and analyze performance using SEMRush and other analytics tools, create detailed customer reports, and leverage AI (like GPT Chat) to assist with SEO content creation. Your work will directly contribute to our clients’ success and the growth of our agency.

Key Responsibilities

Social Media Ads:
Design, buy, and optimize paid social media campaigns across Instagram, Facebook, LinkedIn, and TikTok.

PPC Campaigns:
Develop and manage Google AdWords campaigns, track their performance, and adjust to ensure maximum ROI.

Analytics & SEO:
Use SEMRush and other tools to track SEO progress, analyze website traffic, and optimize campaigns for better visibility and engagement.

Reporting:
Regularly create and deliver client reports that clearly show the impact of your campaigns. Must be able to translate data into actionable insights for clients.

Content Creation:
Use tools like GPT Chat to write SEO-friendly content that helps clients rank better on Google and drive organic traffic.

Client Communication:
Maintain professional, clear, and proactive communication with clients. Prepare for meetings and provide updates on campaign progress.

Ad-hoc Tasks:
Be prepared to assist with other digital marketing initiatives as needed.

Required Skills and Qualifications

• Proven experience designing and managing ads on Instagram, Facebook, LinkedIn, and TikTok.
• Strong experience with Google AdWords and PPC campaign management.
• Proficient in using analytics tools such as SEMRush, Google Analytics, and Facebook Insights.
• Ability to write compelling, SEO-focused content using tools like GPT Chat.
• Excellent reporting skills, with the ability to create clear and concise reports for clients.
• Strong written and verbal communication skills.
• Comfortable meeting with clients in a professional setting and maintaining a polished appearance.
• Self-motivated, detail-oriented, and able to handle multiple tasks and deadlines.
• Previous experience working in a small team environment is a plus.

Additional Details

Flexible Schedule: While we maintain core hours (9 AM – 3 PM), we offer flexibility with work hours.
Work Environment: Small, close-knit team with lots of opportunities to learn and grow.
No Health Insurance: While we don’t offer health insurance, we can walk you through the Affordable Care Act options.
Compensation: Hourly pay, paid bi-weekly.
Internship Opportunities: If you’re eager to learn and gain experience, we’re open to hiring an intern to work alongside the Digital Marketing Specialist.

How to Apply

If you’re excited about this opportunity and feel you’re a good fit for the role, please send your resume and a brief cover letter outlining your relevant experience to (Philip O’Hara) po@directoryone.com. We look forward to meeting you!

At Directory One, Inc., we value creativity, teamwork, and dedication. If you’re ready to make an impact in a growing company and work with a team that’s passionate about digital marketing, we encourage you to apply today!