August 15th Friday Internet Marketing Roundup

Eric Brantner
SEO Content Writing

After last Friday’s pilot episode of Internet Marketing Roundup, we are back for a second installment. Like I explained last week, the point of this roundup is to provide a one stop shop for the best internet marketing posts from the past week on both our blog and those from around the web. This week, some very informative posts were created; so, let’s get right to it.

On the D1 Blog

A couple of posts here on the home front that might have slipped past you:

• On Monday, I talked about the importance of managing your online reputation. What do people see when they type your name in the search engine? If you don’t know, you better find out, because you could be losing potential sales. Monitoring your online reputation is an important piece of your overall marketing strategy, and it should be done routinely.
• Yesterday, Herb Firestone posted a blog entitled Defining Social Media. The post gave us some great resources that really explain social media in a way everyone can understand. There’s no doubt social media is an important brand building tool that companies should be taking advantage of.

Around the Web
When I’m not writing, I’m reading. Here are a few of the posts I enjoyed this past week.

• Tom Critchlow made a great post about one of the most effective link building techniques around. Tom suggests finding websites that used to offer services similar to yours but no longer do. After you’ve identified these websites, you then find out who is linking to them. Simply inform those webmasters that the site they are linking to no longer offers those services, and suggest they link to you instead.
• Earlier in the week, Brent Csutoras broke a story about Twitter limiting the number of people you can follow to 2000. By limiting your following capabilities, Twitter hopes to combat the problem of spammers. Do you think this is an effective way to eliminate spam on Twitter?
• One of my favorite bloggers is Alex Cristache over at Blogsessive. This week, he wrote a post examining where or not content really is king. The post is full of great information bloggers from every industry can use. If you follow his tips, you will have a cleaner, more effective blog that helps build your brand.