Cleaning up the Image of Your Brand

Eric Brantner
SEO Content Writer

As many of you may know, Directory One is located in Houston. As you’re well aware, Hurricane Ike recently dropped by for a visit. Since the whole city is in cleanup mode, I thought it’d be a good time to discuss ways to cleanup the image of your brand.

 
When did you last step back and take a look at your brand as a whole? Many times, we get so caught up in promoting our brand that we forget to think about the bigger picture. What exactly are we promoting? What do potential consumers see when they take a look at our brand?

 
Here are a few tips for cleaning up your brand.

 
• Update Your Content– I really hate the saying, but it’s true—Content is King. If you’re cleaning up your brand’s image, content might be the most important place to start. Is your website full of boring, static content from years ago? Give your content a facelift. Create new, relevant content that is consistent with the image you’re trying to build. You’ll be surprised at how effective quality copywriting is at restoring your image.

 
• Build Unified Image- One thing many brands need to pay attention to is the visual aspects of their brand. It’s simply not enough to have a cool design. You need to build a cohesive theme that runs throughout all of your marketing collateral. Everything from your website design to the packaging of your products should present a unified image that sets you apart from other companies. Something that consumers can immediately identify with your brand.

 
• Update Social Networks- Too many brands get in the habit of opening social networking accounts and then forgetting about them. Remember, these profiles are direct representations of your brand. If people see you disregard them, they could start to think your company is slacking off. Put a consistent effort into building a strong presence on these sites, and you brand will be better off because of it.