Friday November 21st Internet Marketing Roundup

Another week is coming to a close in which numerous great posts about internet marketing were written. In case you missed any of them, here are 4 useful posts to further your online marketing education. Enjoy!

1. One of the most important questions you need to think about is—what value are you adding? Whether you’re a blogger, affiliate marketer, or SEO, you need to identify what you offer that sets you apart. Stop relying on shortcuts, and actually figure out how to be a valuable member of the online community.

2. In the ideal world, SEO and usability go hand in hand. But sometimes, people take SEO too far and SEO ends up ruining their site’s usability. In this blog post at ReveNews, several examples of over-optimization are discussed. Avoid these mistakes to make certain your website remains user-friendly.

3. SEO tools can make your life a lot easier and your site a lot more effective. This list of 5 free SEO tools you’re probably not using yet are highly useful to helping you achieve your ultimate goals. Take a look at them to see if there are any you can take advantage of.

4. Social media marketing is becoming more popular by the day. This blog discusses social media vs. niche social media and the future of both. This blogger believes niche social media sites will rise in popularity over the coming years, helping to drive targeted traffic through social media marketing.